Saturday, January 21, 2012


This has got to be one of the more classy yet effective public safety commercials I've ever seen. It's from the U.K.

Now you could do a commercial that just yells at the guy, "HEY, WEAR YOUR SEATBELT, STUPID!" I like this way better. It reminds me that we can still communicate the wonder of Jesus Christ to others in beautiful ways, kind ways, and even, loving ways. It's hard for folks to hear us when we're yelling at them.

Paul reminds us of the power of gentle love when he wrote in 1 Thessalonians 2:6-8:
We were not looking for praise from men, not from you or anyone else. As apostles of Christ we could have been a burden to you, but we were gentle among you, like a mother caring for her little children. We loved you so much that we were delighted to share with you not only the gospel of God but our lives as well, because you had become so dear to us.

Like the mom and daughter in this ad, may the lost know we really care about them and their destinies far beyond merely trying to convince them that we're right! If we don't care and love them with sincerity, they'll know it. We want them, as the ad says, "to embrace life" through Christ, but they probably won't do that if we are unwilling to "embrace" them!

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